Our virtual reality production expertise helps broadcast networks build tailor-made worlds to enrapture brand new audiences…
We are at a point where the technology behind Virtual Reality (VR) is finally meeting popular expectations. Thanks to the emergence of innovative VR platforms, devices and mobile solutions – from the Google Cardboard, Samsung Gear VR, and upwards to the high-end Valve Vive and Oculus Rift – VR can be an accessible, and utterly unique experience for the masses.
Virtual Reality production is commonly discussed as a means for revolutionising gaming and entertainment in general. However, it is also increasingly able to provide remarkable services in the broadcast media landscape due to the ability of VR marketing to draw on sought-after elements of gaming and entertainment. Unlike any other medium of broadcast media communication, it can fully immerse participants in a bespoke world and forge an original and long-lasting personal connection. VR production is unrivalled in its capacity to build environments from a content vision, and have audiences inhabit them.
Networks such as BBC and TVP are now commissioning work in the medium of Virtual Reality as an essential way for a network to get at the forefront of the public imagination. Using Virtual Reality allows viewers to see and interact with factual programing in a memorable way and from an entirely new perspective. It’s user-friendly and it doesn’t have to be conducted through bespoke VR devices either: YouTube and Facebook are both capable of displaying 4K resolution 360 degree which is rooted in VR video – so it can be accessible to anyone with a modern mobile device.
Planetary Encounter has worked on VR production projects for a number of high-profile and wide-ranging clients, including an interactive mountain climbing simulator for the television channel TVN Plus which allowed viewers to experience a mountain climb from the climber’s perspective.
VR like this can be presented as 360 videos or via custom developed apps. We can also advise you on integrating VR content into a stand or display for a conference, and we are able to tailor our work to suit your needs. Planetary Encounter is proud to be one of the leading Virtual Reality production companies in the world, and our experience in VR production will help networks add to regular 2D broadcast factual and current affairs content.